10 January 2019
CEO Nader Masadeh on US Bank's Small Business Watch
Cincinnati-based franchise Buffalo Wings & Rings has changed the game when it comes to expectations of the sports restaurant experience. Recently, Buffalo Wings & Rings CEO Nader Masadeh sat down with Cincinnati Business Courier Publisher Jamie Smith for the US Bank Business Watch to discuss the company's differentiators, the investment the brand has made in its hometown of Cincinnati, and plans for continued elevation of the BW&R menu - including a few items that are in test for potential inclusion in 2019. "We are testing some fabulous items, one of them being a milkshake but we are calling it a 'freakshake' because it has some excellent goodies inside," Masadeh said on the US Bank Business Watch. "Also with the 'rings' in our name, we are introducing a whole new ring category with stuffed rings with different items inside of it. You can also expect some bowls, you can expect some skewer chicken, so there are many fabulous ideas."