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02 July 2018

Buffalo Wings & Rings featured in Dayton Business Journal

Cincinnati restaurant chain plans expansion to Dayton

By Cecilia Salomone - Staff Reporter, Dayton Business Journal

Buffalo Wings & Rings, a chain of family-friendly "sports restaurants" with a menu that includes wings, burgers, sandwiches and quesadillas, currently operates three locations in Piqua, Monroe, and Liberty Township, but hopes to bring its brand closer to Dayton.

Buffalo Wings & Rings' Chief Development Officer Philip Schram said the company has "completely saturated" the Cincinnati market, and now plans to grow and concentrate it's effort in the Miami Valley.

Schram said the company is particularly interested in opening restaurants near Austin Landing and The Greene Towne Center, and plans on making any Dayton-area stores franchisee-owned locations, adding the company is looking for franchisees interested in operating locations in the region.

"As soon as we have a qualified franchisee, we'll look for a site selection and then do construction," he said. "It could be a two-year process between people reaching us and then finding a spot and starting construction."

Additionally, Buffalo Wings & Rings has recently begun a "One Franchisee Fee for Life" incentive. Multi-unit franchisees pay a one-time fee of $40,000 that allows them to open "as many approved locations as they please within a development scheduled and within current strategic growth areas," according to a press release. The incentive will end at the end of the year.

"Franchise brands make the bulk of their revenue from a royalty stream fueled by successful franchise operations. We feel that strengthening the entry point to our brand, we can show strong operators that we are committed to their success, not focused on additional fees," Schram said.

A typical Buffalo Wings & Rings restaurant employs about 30 full-time workers, Schram said, with about 10 part-time employees as well.

"We believe a lot in customer service, and have found that what works the best is having full-time employees with stable employment," he said.

Schram said the total investment to open a franchise is typically between $1 million and $3 million, depending on whether the restaurants are built on undeveloped land or if they move into an existing building. Restaurants are normally around 6,000 square feet.

Founded in Cincinnati in 1984, Buffalo Wings & Rings operates more than 80 locations in 13 states, and has 13 locations in Ohio.