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23 May 2018

Why Restaurants Need to Get Real About Real Estate

Choosing the right real estate for your restaurant is vitally important to its future success which is why franchise brand Buffalo Wings & Rings invests heavily in identifying the right spaces for franchisees. In a recent article in FSR Magazine, Chief Development Office of Buffalo Wings & Rings Philip Schram discussed the companies approach, which incorporates technology like their partnership with eSite Analytics. "They can tell you who lives nearby, who works nearby and who are the customers," Schram told FSR. "Therefore we can understand if our restaurants would fit." Schram added that the corporate team always visits sites before signing off on them for a restaurant. Read more here.