Marketing survey      
 
 
Buffalo Wings & Rings had an independent survey made by the University of Cincinnati. Some extracts are reproduced below.
 

Panelists come to the restaurants with the following frequency pattern:

BIN

Frequency

Percentage

once a year

3

1.67%

bet. 1/month and 1/week

113

62.78%

more than once a week

50

27.78%

almost every day

14

7.78%


 

The things customers like:

COUNTS

%

WINGS

54

30.0%

FOOD

51

28.3%

SERVICE

44

24.4%

FRIENDLY

29

16.1%

BEER

22

12.2%

ATMOSPHERE

20

11.1%

The general appreciation of the stores is good. The favorite items are:
- wings
- cold beer
- gyros
- sauces (Bleu cheese, BBQ)
- the service, friendliness and atmosphere are also broadly positively mentioned in all stores.

The things that customers seem not to like are the following:

COUNTS

%

SMOKING

12

6.7%

PRICE

6

3.3%

SIZE

5

2.8%

LOCATION/Too far

3

1.7%

PARKING

3

1.7%

BATHROOMS

3

1.7%

 Food:

- The ranch dressing
- The potato skin to thick
- The ketchup
- Instant ice tea
- Fish sandwiches (fried) seems not to be appreciated

 

 

   
   
 
   
   
   
   
   
   
 
     
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